Mineral make-up is so called because it is manufactured from pure, crushed minerals containing no harsh chemicals, dyes, fillers or oil. It also contains zinc oxides that have healing properties – ideal for those with sensitive skin who may be prone to breakouts or premature ageing.
Although seen as a newcomer by many on the beauty scene, mineral makeup has actually been around since the 1970s. It was a radical choice of the disco generation but was quickly shouted down by more mainstream consumer brands in the early 1980s. The market was driven underground and publicised by fringe – and often questionable – forms of advertising.
Since then, as we have become more concerned about the environment, our bodies and ourselves, mineral make-up has boomed in popularity. What was once a fad is now becoming a favourite.
Mineral make-up is not only kinder to skin, but also to the world in which we live – it is naturally sourced and is manufactured without animal testing. Some manufacturers even boast that they are ?vegan-friendly?.
Mineral foundation is perhaps the most widely used of all mineral makeup offerings. Its purpose is four-fold. In addition to acting as a foundation, its loose formation also acts as a powder, concealer and sunscreen – the zinc and titanium oxides provide UVA and UVB protection.
The mineral foundation typically comes as the loose powder with a cosmetic brush built onto the top. You can achieve a flawless look in a matter of moments with only a few brushstrokes, and you won?t feel like you?re wearing a mask as can be the case with cream or liquid foundations.
Depending on the occasion and individual need, the application of mineral makeup can be kept minimal or can be built up to provide full coverage of any blotches, blemishes and flaws.
Mineral make-up comes in a range of forms. You can choose from loose powder foundation to eye shadow, eyeliner and lip gloss, and while the colours may not be as extensive as those of some of the more established mainstream brands, the ranges have been designed to suit every skin tone.
The prices of mineral make-up vary extensively. If you buy a brand that dates back to the 1970s, then you can expect to pay a bit more – due to its reputation as a pioneer and, presumably, the extensive research involved in its manufacturing. But this does not necessarily mean it is superior.
The key to mineral make-up is to find a line that suits your skin tone perfectly and effortlessly. While the effect is often described as natural it should also be luminous – i.e. it should lift your skin. You might want to invest in two different products: one to give you a matt look for the daytime and another, more shimmery option, to radiate evening glamour.