How to Build Your Online Health Coach Business
The term health coach isn’t one that’s uncommon, particularly now when people can participate in a variety of online training and certification courses and then begin building an inexpensive online business.
While the phrase health coach is relatively common, some people still don’t know exactly what it entails. Essentially, a health coach is someone who provides mentorship and a sense of authority in the health and wellness arena.
A health coach is also someone who provides support and education to their clients so they can make changes in their lives that will result in better health.
There are a variety of certifications available to health coaches, with the most popular and respected being the Institute for Integrative Nutrition program, which takes about a year to complete.
Once you’re credentialed you’re ready to start building your business, and for many health coaches, they opt for an online business. It’s a competitive industry, so the success of your business and your ability to get new clients is going to depend almost entirely on marketing.
Below are some tips that can help you build your online health coaching business and find new clients, even amidst stiff competition.
Focus on a Niche
Being a general health and wellness coach may not be enough to set you apart.
You might want to consider focusing your services and content on a particular niche within the broader areas of health and wellness.
For example, you could focus on health for the entire family or health coaching for busy professionals. Maybe you’ll focus on a specific diet or theory.
Whatever your niche is, it should be a way for you to build your unique brand that will use across all of your marketing.
Host Webinars and Events
Eventually, you will charge for things like webinars and live events, but in the early days of building your online health coach business, you may offer these opportunities for free.
This will allow people to get to know you and your unique personality and will help you build a following.
Creating a great blog is an essential component of any good online business, and that includes health coaching.
Focus your time on creating interesting, compelling content that’s specifically targeted to your audience.
Blog as frequently as you can, particularly in the early days when you’re growing your business.
The more you blog, the more likely you are to get a larger audience, and that audience can, in turn, become clients.
Create Email Campaigns
If you do keyword research and create compelling blog posts, that means you’re likely going to be driving traffic to your website.
Once you reach that point, you need to do more to convince that traffic to become clients. Offer a free newsletter sign-up, and send people regularly, fresh content that’s useful and relevant.
You can consider offering a free giveaway in exchange for their email address. For example, you might create a short e-Book or online course and provide that as a free incentive.
Becoming a health coach entrepreneur isn’t necessarily easy, but for many professionals, they find that it’s satisfying both personally and financially. You can build your business and land clients by creating a strong online presence and using simple digital marketing strategies.